The Guardian Ad - The Three Little Pigs
Setting the scene for the rest of our semester, our journalism professor Wanda Cash showed us this ad for The Guardian, and English news source.
Studying both advertising and photojournalism here at the University of Texas at Austin, this ad caught my attention right away. This spot does an amazing job of showing the depth that a news story can have through repeated coverage. The creativity of this ad is also incredibly impressive, from the conceptual conception to the beautiful execution.
The depth of good reporting goes beyond what we see on the surface. Good reporting digs deep to get the whole story as fairly and accurately as possible. In the ad The Guardian is shown responding to social media posts about the topic, not only reporting the story, but interacting with it as well. The ad helps illustrates that reporters are after the big picture. They want to get the whole story and help society uncover the truths. Ultimately in the end The Guardian helped play a role in the "reforms" at the end through its tenacious reporting.
It's no coincidence that good advertising does something similar. Advertising much like journalism, tries to do one thing, it tries to look at human truths and relate them to audiences. Many may argue that advertising is much more deceitful than advertising in the way it appeals to the masses. I agree that this is an unfortunate truth. Yet I also like to acknowledge that good advertising does not deceive, instead good advertising inspires us. Much like journalism it tells a story of a human truth.
Some advertisers can be openly deceitful and malicious. As a future ad professional this is a fact that I have to face. Yet, when advertising is done in an artful and inspiring way, it can be a force for good in society. In the movie V for Vendetta one of the main characters, Evey Hammond says this to V about her father:
Evey: "My father was a writer. You would've liked him. He used to say that artists use lies to tell the truth, while politicians use them to cover the truth up."
V: "A man after my own heart."
Advertisers as artists use lies to tell the truth about the human condition. We construct stories and narratives as to inspire people. We as advertisers and journalists are a force of motivation, inspiration, and truth. 'Nuff said.