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Regueira Blog

Daniel Regueira Blog

My quick snippets & in-depth dives on topics ranging from progressive politics, Latin American news, design & tech, Pokémon, and everything between.

Next Level - 72 and Sunny

  Yes, yes, yes, yes. As a soccer/football fan this has been one of my favorite campaigns by Nike and I had no idea this agency was responsible for it.   It's visually amazing, conceptually super simple, and executed beautifully in that spot. The tag "Take it to the Next Level" doesn't say much in and of itself but with this spot it says a lot more. The spot does a great job of telling the story of a rising star athlete.This next spot is hilarious, and was done while Fernando Torres (a Spanish player) was moving to Liverpool FC.

  There were also some print ads to go along with it.

 

 

Torres

This campaign won a 2008-Cannes Gold Film Lion a 2009-One Show Gold Pencil, Cinema Advertising and a 2009-Clios Bronze, Television.

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