Evernote & Moleskine
This is the beginning of digitization of notes. Love it. Probably won't get it but it's kinda cool. The idea is very interesting and I'd love to see where this technology goes in the future.
This process requires the use of a smartphone to snap the photo which is all well and good. I look forward to the day when I won't even have to do that and it's just automatically uploaded online.
Either way this is a great team-up for both brands. It gives Moleskine a digital significance and it gives Evernote a tangible extension of their brand.